An iconic Canadian brand chose Indigenous Peoples Day to celebrate and share indigenous stories with the world. Canada Goose announced that King artist and Indigenous activist Sarain Fox has become an official “Goose Person.” Goose People are a diverse group of brand ambassadors – they are everyday heroes who strive for excellence and embody the company’s values. Their epic journeys, inspiring accomplishments and exhilarating lifestyles encourage people to engage with the outside world.