Consumers are flooded with brand names, but when you look at smaller, independent designers, a whole new world opens up. That’s true in the microbrand watch market, where a cornucopia of great timepieces await. They may not be household names, but they are definitely high quality pieces crafted with a lot of TLC. Take Hagley West, which was literally born at the kitchen table of founder Tim Hayden.
Most of us have heard about the iconic, time-honoured brands, many of which keep on ticking. But there are untold smaller producers – microbrands – whose stories need to be told.