Fresh off a starring appearance in A&W’s grass-fed beef advertisements, Beretta Farms is taking on another high-profile media role – this time in Grass Farmers, an A&W produced documentary that examines regenerative agriculture and low-impact ranching in Canada.
Frequent visitors to Beretta Farms may see a familiar face pop up in A&W’s newest advertisements. The star of the burger chain’s new grass-fed beef campaign is Lieschen Beretta, ranch manager of the King City farm and daughter of Beretta Farms founders Mike and Cynthia Beretta.